It was in ‘96 (or XCVI, in roman numerals) that the first XCVI line was started from the back of a storefront on Melrose Ave. The clothing resonated with so many people and had tremendous success. The vision was born: to develop wearable, breathable, moveable clothing for women who believe in style, but also comfort. For over 20 years, XCVI has stayed true to this vision, both with its design principles and in its business practice. XCVI stays rooted in the notion that fashion is first and foremost about people. Over the years we have added several incredible brands to the XCVI family and are all part of our affiliate network. Today, XCVI is still family run.